VideosXR & VR

My headset delivery arrived by ship

I placed an AR ship at the Erasmus Bridge in Rotterdam with Lureo, a no-code AR builder that's free for personal use. Here's how it works.

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My headset delivery arrived by ship, at least in AR. I made a no-code AR experience with Lureo and placed it at the Erasmus Bridge in Rotterdam, since I always seem to be waiting for my next shipment of headsets. Lureo sponsored this Short.

Lureo is a platform for building your own AR experiences, and it’s free for personal use. What I like is how easy it is. I didn’t code anything or model anything in 3D. I dragged things in and put them where I wanted them.

You can attach an experience to an image, like a poster or a business card, or pin it to a real place, the way I did at the bridge. Once you publish, it works on phones, in a browser and on AR glasses, including SPECS. People already use it for brand activations, art exhibitions and digital story trails.

Seeing your own idea show up in the real world is pretty surreal. You can try Lureo for free, and if you’re ever in Rotterdam, my ship is still at the bridge.