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You are here: Home / VR Games & Experiences / Is $2,195 too much for AR glasses? Snap’s CEO answers

Is $2,195 too much for AR glasses? Snap’s CEO answers

28 September 2026 by Cas

Cas and Chary XRMon, September 28, 2026 3:32pm

Our full interview with Evan Spiegel, Snap’s CEO, about the new Specs is up. It feels like our first real look at a consumer AR spatial computer.

My biggest takeaways: Evan sees a screenless future, and this is just the beginning. Specs will be expensive, but he’s thinking of it more like a computer, and thinks it will start with early adopters, developers, and businesses.

Having tried it myself, I can see his vision coming to life. There are already so many Lenses to try, and what surprised me most was how much of it *just works*. I’m really curious to see what people think when they get their hands on it.

Thank you @evanspiegel and @snap for making time for us on launch day 🙏

Next time: more questions. We want to keep doing interviews like this and get better with every one!

#SnapSpecs #Specs #EvanSpiegel #AR #SpatialComputing #SmartGlasses

Filed Under: VR Games & Experiences

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